A short guide to giving chocolate well
24 June 2026 · 4 min read
Format matters more than size, the tag matters more than the ribbon, and nobody has wanted a bigger box than the room could finish.
Most gift chocolate fails in one of two ways: it is too large to finish, or too anonymous to remember. Both are format problems rather than flavour problems.
Match the size to the room
One person: the tube, or six cubes. Two: ten. A table of six or more: twenty, opened early in the evening rather than late.
Write the tag first
Choose what you want to say, then choose the box. A short, specific line on a foil-blocked tag outlasts the chocolate by years. It is the part people keep.
Ship it cool
Between April and September, ask for the insulated pack. Chocolate that has bloomed is perfectly good to eat and looks like it has been in a cupboard since last year.
Don't over-wrap
If the box already carries a ribbon and a tag, adding paper over the top hides the thing you paid for. Hand it over as it comes.
